What you'll accomplish
By the end of this guide, you'll have a personal system for responding to guest reviews on TripAdvisor, Google, and Booking.com in under 2 minutes each — instead of 15-20 minutes. You'll use ChatGPT with a custom prompt that knows your hotel's name, your response style, and your general policies, so every response sounds like it comes from the same professional voice.
What you'll need
- A free ChatGPT account at chat.openai.com
- 20 minutes to set it up and practice
- Cost: Free (ChatGPT free tier is sufficient)
- The hotel's name and any specific phrases you want to always include (loyalty program name, direct booking offer, etc.)
How-To Guide: Set Up a Review Response System with ChatGPT
Step 1: Create a free ChatGPT account
- Go to chat.openai.com in any browser
- Click Sign up — use your email address or sign in with a Google account
- Complete the brief setup — no credit card required for the free tier
What you should see: The ChatGPT interface — a clean chat window where you type messages and get responses. The left sidebar shows your conversation history.
Troubleshooting: If the site says "at capacity," try again in 10-15 minutes, or use claude.ai — the Claude interface works identically for this guide.